Here's the loophole.
Sugar out
Sweetened with erythritol and stevia instead of piles of sugar. Same sweet hit, a fraction of the sugar.
Chew stays
Made with gelatin, just like the classics, so you get that proper bouncy chew.
Fibre in
Soluble fibre fills the gap sugar left behind. Colours come from fruit and veg, never a lab.
Sweets for the moments you'd grab a bag anyway.
Questions, answered.
How is it low sugar but still sweet?
We swap most of the sugar for erythritol and stevia. Erythritol is a natural sweetener found in fruit, and stevia comes from a plant, so you get the sweetness without the sugar load.
What's in a bag?
A 50g bag of Mixed Berries: Blue Razz, Red Cherry and Purple Grape. Made with gelatin for a proper chew, with colours from fruit and veg.
How many can I eat?
A bag at a time is the idea. Like all sweets made with sweeteners such as erythritol, eating a lot in one go can have a laxative effect.
Are they vegetarian or vegan?
Not yet. We use gelatin because nothing else gives the same chew. A plant-based version is on the list.
How fast is delivery?
Standard UK delivery is £3.49 and free on orders over £15. Orders arrive in 3 to 5 working days once dispatched.
Ready to find the loophole?
Mixed Berries, 50g bags, from £1.67 a bag. Free UK delivery over £15.
Get your bagEvery gummy is made on purpose.
No mystery ingredients, no guessing. Just the swaps that keep the taste and cut about 80% of the sugar.
Erythritol
A natural sweetener found in fruit. All the sweetness, without the sugar spike.
Stevia
Rounds out the flavour so there's no diet aftertaste.
Gelatin
The same thing the classics use, so you get that proper bouncy chew.
Natural colours
Every berry shade comes from fruit and veg concentrates, never a lab.
Everything else in the sweet aisle, measured.
| Feature |  | Regular sweets | Sugar-free sweets | Protein bars |
|---|---|---|---|---|
| Tastes like proper sweets | ~ | |||
| Low sugar | ~ | |||
| Proper chewy texture | ~ | |||
| No artificial colours | ~ | ~ | ~ | |
| No diet aftertaste | ~ | |||
| Price per 50g bag | from £1.67 | ~ | ~ | ~ |
Do the maths. Regular sweets taste great and load you up with sugar. Sugar-free ones fix the sugar and lose the taste. Loophole does both: proper chewy sweets with about 80% less sugar, from £1.67 a bag.
Six reasons people switch.
About 80% less sugar
Erythritol and stevia do the sweet work, so you get the treat without the sugar load.
Tastes like the real thing
The same fruity hit as the sweets you grew up on. No diet aftertaste.
A proper chew
Made with gelatin like the classics, so it's bouncy, not crumbly.
No artificial colours
Every berry shade comes from fruit and veg, never a lab.
Snack-sized, anywhere
A 50g bag fits a pocket, a gym bag or a desk drawer.
From £1.67 a bag
Grab the 12-pack and each bag works out cheaper, with free UK delivery.
Straight answers.
How is it low sugar but still sweet?
We swap most of the sugar for erythritol and stevia. Erythritol is a natural sweetener found in fruit and stevia comes from a plant, so you get the sweetness with about 80% less sugar.
Do they actually taste like normal sweets?
That's the whole point. Same fruity Blue Razz, Red Cherry and Purple Grape flavours and the same bouncy chew, without the diet aftertaste.
How many can I eat?
A bag at a time is the idea. Like all sweets made with sweeteners such as erythritol, eating a lot in one go can have a laxative effect.
Are they vegetarian or vegan?
Not yet. We use gelatin because nothing else gives the same proper chew. A plant-based version is on our list.
How fast is delivery?
Orders ship the next working day and usually arrive in 3 to 5 working days. Standard UK delivery is £3.49, free on orders over £15.
What if my bag arrives damaged?
Email hello@loopholesweets.co.uk with your order number and a photo within 14 days and we'll send a replacement or refund you in full.