Same sweets.
We found a loophole.
Proper chewy gummies that taste like the ones you grew up on, with about 80% less sugar. Blue Razz, Red Cherry and Purple Grape in every 50g bag. No diet aftertaste, no artificial colours.
All the sweet.
Hardly any sugar.
Sweets are supposed to wreck your sugar intake. These were made to dodge it.
It's 3pm and you want something sweet. Not a sad protein bar, not a crumbly diet sweet, a proper gummy. So grab a Loophole: same chew, same fruity hit, about 80% less sugar. Same sweets, smarter recipe.
Made for the moments you'd grab a bag anyway.
Different day, different craving. Same reason to grab one.
The 3pm slump
Desk drawer essential. Something sweet to get you through the afternoon, without the sugar overload.
After the gym
Something sweet that doesn't undo the session you just did.
Sharing (maybe)
Pass the bag round. Or don't, we won't tell anyone.
Just a handful
Or the whole bag. It's your loophole.
Every gummy is made on purpose.
No mystery ingredients, no guessing. Just the swaps that keep the taste and cut about 80% of the sugar.
Erythritol
A natural sweetener found in fruit. All the sweetness, without the sugar spike.
Stevia
Rounds out the flavour so there's no diet aftertaste.
Gelatin
The same thing the classics use, so you get that proper bouncy chew.
Natural colours
Every berry shade comes from fruit and veg concentrates, never a lab.
Everything else in the sweet aisle, measured.
| Feature |  | Regular sweets | Sugar-free sweets | Protein bars |
|---|---|---|---|---|
| Tastes like proper sweets | ~ | |||
| Low sugar | ~ | |||
| Proper chewy texture | ~ | |||
| No artificial colours | ~ | ~ | ~ | |
| No diet aftertaste | ~ | |||
| Price per 50g bag | from £1.67 | ~ | ~ | ~ |
Do the maths. Regular sweets taste great and load you up with sugar. Sugar-free ones fix the sugar and lose the taste. Loophole does both: proper chewy sweets with about 80% less sugar, from £1.67 a bag.
Made like proper sweets, not diet sweets.
Brand new for 2026. Be one of the first to try them.
Grab a bag, then tell us what you think. Your review could be the first one here.Grab a bagDon't just read about it. Watch it.
Taste tests, launch drops and new flavours land on our socials first.
Mid-afternoon pick-me-up
Post-gym treat
Pass the bag round
Pouring a handful
Fresh drop
Berry Mix, first lookFollow @loopholesweets · real clips from real bags, coming as we launch
Pick your supply.
1 bag
1 × 50g · £2.99 a bag
×66 bags
6 × 50g · £1.83 a bag
×1212 bags
12 × 50g · £1.66 a bag
A bag of regular sweets loads you up with sugar. A diet sweet leaves a weird aftertaste. Or one Loophole: proper chewy, about 80% less sugar, from £1.67 a bag.
Straight answers.
How is it low sugar but still sweet?
We swap most of the sugar for erythritol and stevia. Erythritol is a natural sweetener found in fruit and stevia comes from a plant, so you get the sweetness with about 80% less sugar.
Do they actually taste like normal sweets?
That's the whole point. Same fruity Blue Razz, Red Cherry and Purple Grape flavours and the same bouncy chew, without the diet aftertaste.
How many can I eat?
A bag at a time is the idea. Like all sweets made with sweeteners such as erythritol, eating a lot in one go can have a laxative effect.
Are they vegetarian or vegan?
Not yet. We use gelatin because nothing else gives the same proper chew. A plant-based version is on our list.
How fast is delivery?
Orders ship the next working day and usually arrive in 3 to 5 working days. Standard UK delivery is £3.49, free on orders over £15.
What if my bag arrives damaged?
Email hello@loopholesweets.co.uk with your order number and a photo within 14 days and we'll send a replacement or refund you in full.
Stop giving up sweets. Find the loophole.
Your next sweet fix is one bag away, with about 80% less sugar and the same proper chew.
Grab a bag